In Chennai, even as the young have switched to jeans and skirts in the name of modernity and comfort, the sari still remains the preferred attire for many. The silk sari is reserved for those special occasions (like weddings) when it is worth even bearing the terrible Chennai heat to flaunt that latest design.
And for that practical touch, enter the sari with a pocket – pre-stitched and embroidered, appearing just below the waist on the left – that can carry a mobile phone or even the stray iPod or lipstick. Indeed, that’s what the television ad for the pocket sari shows, ending with the smart slim woman walking away, dumping her frumpy old handbag behind.
These pocket saris, which begin at 4,000 rupees, were a sensation when they were introduced by the popular Sri Kumaran Stores in the T. Nagar neighbourhood of Chennai.